Joe Dearbonne · Boulder, CO · Remote
AI Growth Marketing Leader
I build AI systems that turn lean marketing teams into high-output growth engines.
Selected work
I don't just run campaigns. I build the machines that run them.
AI platforms, marketing analysts made of prompts, and automation architectures that sales teams actually trust. Each one is a working system — not a slide.
15+
years building B2B SaaS growth engines
90%
reduction in cost per Stage 1 opportunity at Nylas
6
growth and AI systems built end to end
2
AI products taken from idea to launch
How I work
An engineer's toolkit. A marketer's scoreboard.
Fifteen years in demand generation taught me what moves pipeline. Building software taught me how to make it move automatically.
Systems over campaigns
Campaigns end. Systems compound. I build growth engines — scoring, routing, lifecycle, attribution — that keep working after the launch email is forgotten.
AI as a workforce, not a feature
I design AI the way you'd design a team: specialized roles, shared memory, clear escalation. Then I put it to work on real pipeline.
Ship the tool, skip the ticket
When the tool doesn't exist, I build it — with the Google Ads API, HubSpot, Claude, and whatever else the job needs. Marketing shouldn't wait in an engineering queue.
Evidence or it didn't happen
Every system I build reports on itself. Shared funnel definitions, honest attribution, experiments with success metrics defined before launch.
Selected results
What changed while I was there
Nylas
80% lift
Free-to-paid conversion, through behavior-based lifecycle marketing and nurture optimization.
Sovrn
$26M Series C
Growth marketing and demand generation supporting the company through its Series C raise.
SnapEngage
15% ARR growth
Delivered by refining ICP targeting and rebuilding demand generation strategy around it.
alliantgroup
7-figure pipeline
Generated through integrated SEO, PPC, conversion optimization, and digital demand generation.
Hiring a growth leader who builds?
I'm at my best where marketing strategy and AI engineering overlap. If that's the seat you're hiring for, let's talk.